You absolutely must find a hungry market if you expect your book to sell. Let me get right down to business with these winning strategies.
1. Do some research both online and offline. Online, you can use search engines and other tools such as Overture, WordTracker, Google etc. to check the supply and demand. The best site to analyze your demand is http://www.pixelfast.com/overture. Make sure you create a massive number of key words to analyze your business idea.
2. Purchase the following software to niche your idea: http://www.ProductIdeaEvaluator.com/awaken (Get a great discount of 33% off here.)
3. Check eBay and see which of your key words are being searched and whether or not people are buying the products.
4. Check online directories. Go to Google (key words + directories)
5. Search for chat rooms and discussion boards with your key words. Go to Google (key words + chat rooms, and key words + discussion boards)
6. Check blogs with your key words. Go to Google (key words + blogs)
7. Check a number of magazines on different subjects. Go to the public library. Research the advertisers. Make sure you look at the paid subscriptions. If advertisers are spending money on a certain topic, this is a great indication of a hungry market.
8. In magazines, check to see who is marketing to whom. Use http://www.Magazines.com
9. Call universities and colleges and find out what are the growing demands in different faculties and new subject areas being taught.
10. Get a list of private companies who are teaching your subject areas at college.
11. Get a list of local businesses from the Chamber of Commerce. This will help you analyze who is servicing whom.
12. Attend trade shows and fairs.
13. Look at hot tangible products where there are no digital information-based products at http://www.Amazon.com.
14. Examine the newspaper and magazines focusing on business trends.
15. Examine columnist topics in newspapers and magazines.
16. Go to the bookstore and check out the shelf space given to the books that are selling. Go to different sections in nonfiction and see how many books in different subjects are placed facing out so you can see the entire cover.
17. www.Amazon.com lists the top 20 books.
18. Amazon.com (Books Tab >Advanced Search> Power Search).
19.
20. http://www.DMnews.com. Get the free subscription of Hardline Copy…new mailing lists available.
21. Visit Yahoo Stores and see what are the hottest selling items.
22. ClickBank Market Place (http://www.ClickBank.com).
24. Go to Used Book Stores.
25. Analyze back issues of magazines.
26. Examine where people hang out…forums, chat rooms, discussion groups.
27. Examine blogs, RSS directories and podcasts.
28. Look at the list of benefits on “competitors” websites. Write the questions that go with each of the benefits. Now take the questions and write your own answers (or research them if needed).
29. Run an Ask DataBase Campaign and let your target market answer them for you. http://www.askdatabase.com/cmd.asp?AF=243385
30. Here are a few sites to examine to see what is going on
Business Trends,
a. Cool News of Day http://www.getresponse.com/t/263997/
b. Seth Godin's Blog http://www.getresponse.com/t/263998/
c. Tom Peter's Blog http://www.getresponse.com/t/263999/
d. Springwise Newsletter http://www.getresponse.com/t/264000/
31. Here is a site the media use to stay current with trends…
http://www.news.google.com/press/zeitgeist.html
32. Check media release sites like.http://www.PRWeb.com and http://www.BusinessWire.com
34. http://catalogues.google.com
36. Watch PBS television and other educational programs to stay on top of trends.
37. Information in the public domain (books published before copyright laws were in affect)—how to find material using public domain. Everything before 1923 is public domain; 1923 to 1963…must be renewed in the 28th year (85% not renewed). Examine public domain using the following sites…
a. http://www.Copyright.gov/records
(US Government for works from 1950-1963)
b. http://www.Alibris.com (Owned by Google.com)
(Use advanced search…specify after 1923 and before 1963)
d. http://www.Thomson-Thomson.com
(Pay the small fee to do a copyright search)
Start with a few of these strategies and branch out so that you can be sure you are going to satisfy a hungry market.
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1 comment:
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