Capture Readers with Power Action Words

Crafting good chapter titles is essential for your nonfiction book, not only from the standpoint of reader interest, but in terms of the search engines as well.

The following is a list of Power Action Words that successful authors use in chapter titles and throughout their chapters to keep their readers nailed to their books:

1. Discover
2. Eliminate
3. Build
4. Reduce
5. Avoid
6. Save
7. Grow
8. Generate
9. Compound
10. Benefit
11. Solve
12. Produce
13. Craft
14. Execute
15. Deliver
16. Launch
17. Throttle
18. Magnify
19. Unravel
20. Identify
21. Gain
22. Achieve
23. Motivate
24. Listen
25. Improve
26. Think
27. Change
28. Balance
29. Control
30. Polish
31. Capture
32. Vary

A bonus tip for you when using these and other Power Action Words is to avoid using an ‘ing’ at the end of the word. i.e. “Making More Money While Staying At Home.’ Instead, go with ‘Make More Money While Staying At Home’. It is more powerful and more promising.

Remember, chapter titles are like the subheads for each section of your book. You want each title to be so engaging and to nail the ‘hungry button’ on your readers so well that they cannot stop reading until they have devoured the whole book! Other important ‘headline’-writing tips for your chapter titles follow. Choose three and apply them directly to your book right now!

1. You must tell the truth.

2. You must be believable.

3. You must overcome inertia and sloth.

4. Clarity is more important than vocabulary.

5. Writing “down” will catch the most sales.

6. Everyone is the same. We’re all humans.

7. The four questions you must have a ‘bang-on’ good answer to in your chapter titles are:

• Why should your targeted prospect read and listen to you?
• Why should your targeted prospect believe what you have to say?
• Why should your targeted prospect do anything about what you’re offering?
• Why should your targeted prospect act NOW?

In other words, each title should specifically address and meet a need that your market has.

Some great examples of titles that draw readers in include:

1. ”Do you make these mistakes in English?”
2. “Would you give 1$ for 16 dancing lessons if—“
3. “The Mystery Of Lovemaking solved”
4. “Get Plump!”
5. “Reduce 33 pounds!”
6. “Here’s An Extra $50 Grace—I’m Making Real Money Now”
7. “They laughed...”
8. “To People Who Want To Write...”
9. “$1000 Help To Be Your Own Boss!”
10. “Self Mastery...The Key To Life’s Riches”
11. “1944's SEX Discoveries Now Revealed”
12. “I Like Being With A Man Who Knows What He’s Doing!”
13. “They All Laughed When I Said I Was Going To Start My Own Business.

I’ll bet for more than a few of these titles, you were trying to imagine what product was being pitched!! That is good news! That means that they work like titles/headlines should!

When you are hunkering down to start thinking of your chapter titles, use the AIDA formula to help you with the building blocks:

• A- The title should grab your readers’ ATTENTION and hold it in a vice-like grip!
• I- A great title will be the match to start a fire of INTEREST under your reader!
• D- Your chapter title should reach into your readers’ core and touch on their longings and DESIRES.
• A- The title that you want will force the reader to stop everything he’s doing and plan on how he must take ACTION!

You’ll want to spend a lot of time crafting your chapter titles, because they will pull your readers in. They are your powerful hook.

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