Here’s a whole wheelbarrow full of Power Action Phrases that you can use in your chapters so that your readers and prospects won’t even consider going away without purchasing your book!
- Free (the most powerful word)… You (the other most powerful word)…
- Example: You Can Start Building Your Financial Empire Today, with this Free Report!
- Discover...Announcing...
- Example: Announcing the Latest Discovery in Yogurt Production…and How It Will Improve Your Love Life!
- Do You... Last Chance...
- Example: Do You Want to Miss Your Last Chance at True Love?
- Secret Of...Bargains...
- Example: Secret Techniques of Shop-aholics That Garner Bargains in Every Store!
- New Always...Yes...
- Example: Your Clothes Will Look Like New Always! Yes, Even After Coming Right out of the Dryer!
- Now Is...Love...
- Example: Now Is the time to melt pounds off, even if you love cheesecake so much that you can’t give it up!
- Amazing...Hate...
- Amazing new technique builds muscle for people who hate sweating!
- Facts You Should...How Much...
- 7 facts you should know about personal lubricant. How much is too much?
- Breakthrough...How Would...
- Breakthrough in medicine! How would you like to never be itchy again?
- At Last...This Is...
- At last! No more bickering children! This is what thousands of parents have been waiting for!
- Advice To...Only way...
- The Truth Of...
- Protect...Hurry...
- Life... How To...
- Here Is The...Suddenly...
- Introducing... It’s Here...
- Just Arrived... Important Development...
- Improvement...Sensational...
- Remarkable...Revolutionary...
- Startling...Miracle....
- Offer...Quick...
- Easy...Wanted...
- Challenge Advice To...
- The Truth About...Compare...
- Bargain...
And now we’re going to give you some of our secret stash of headline/chapter title tips that we’ve collected over the years and still use every day!!
1. Never use all upper case letters. We’ve found that caps on each word in the headline makes them noticeable.
2. Use “quotation” marks surrounding your headline.
3. You need to aim your appeal at basic human needs:
- Making money
- Saving effort
- Impressing others
- More leisure time
- Self-improvement
- The need to belong
- Security
- Getting something others can’t
John Caples (a famous copy-writing guru) says the following:
A. First and foremost, try to get self-interest into every headline you write. Make your headline suggest to reader that here is something he wants. This rule is so fundamental that it would seem obvious. Yet the rule is violated everyday by scores of writers.
B. If you have news, such as a new product, or a new use for an old product, be sure to get that news into your headline in a big way.
C. Avoid headlines that merely provoke curiosity. Curiosity, combined with news or self-interest, is an excellent aid to the pulling power of your headline, but curiosity by itself is seldom enough. This fundamental rule is violated more often than any other. Every issue of every magazine and newspaper contains headlines that attempt to sell the reader through
curiosity alone.
D. Avoid, when possible, titles that paint the gloomy or negative sides of the picture. Take the cheerful, positive angle.
E. Try to suggest in your title that here is a quick and easy way for the reader to get something he wants.
Great advice, isn’t it? You can see why chapter titles are sooo incredibly important! Imagine your readers thinking that they can browse through your book-you know, a cursory read! As you watch them, you see how they are suddenly riveted to your book. They are trying to pull themselves away but they can’t!! They have to keep reading and reading and reading because you have reached in through their eyes and grabbed their heart-where they dream-and you won’t let go until they take action. Good for you!
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How? By Following This Simple, Proven System for Authoring Success.
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