What We Really Need On The Net Are Better Filters

Information is your enemy. That’s right. Information by itself will prevent you from building a successful business quickly…whether it is online or offline. What you want to create for your target market is an ‘information’ product that incorporates your personal experiences and guidance.

Information + Experience = Knowledge

Knowledge + Personal Reflection = Wisdom

What you want your product and service to do is to be a very practical way for your target market to solve their problems. The book you create must be an information product filtered by your experiences—the things you have learned from the school of hard knocks. If you want your merchandise to really answer your target market’s problems, you should provide the opportunity for personal reflection.

Your knowledge-based product should provide the ability for your prospect to gain in wisdom. After all, your prospect wants immediate access to what has taken you perhaps years to discover.

Show your prospect what to do= Knowledge

Show your prospect how to do it = Wisdom

Do this successfully, and you will become your prospect’s best friend!

Pre-Authoring Readiness

Reflective and Writing Stems—RaW Stems™

The approach I take is to direct you step-by-step as you launch yourself on the Internet with a digitalized product and other products and services.

The Reflective and Writing Stems I talk about in my work are tremendous ‘starters’ that help you prevent writer’s block. They are Idea Generating Activities (IGA).

Stems are questions turned into “open-ended” statements.

The statements are then used to generate ideas in a brainstorming fashion. The key is to ask yourself the question that you want answered—which is relatively easy to do—then write it down. After you write the question turn it around to form an open-ended statement. Now write as many answers as possible to complete this statement, accepting any answer that comes to mind.

Once this process is complete, review the brainstormed ideas, accepting and rejecting and refining and choosing the best ones.

Our minds think in questions but create best in statements that give us direction and focus.

Examples:

Question:

What were the problems I first faced when I started learning about the topic of my focus?

RaW Stem™:

The problems I faced when starting out were…

Question:

What are the most important things my readers will need to know to help them solve their problem?

RaW Stem™:

At the minimum, my readers will need to know how to…

Question:

What is going to be my Unique Selling Proposition (USP) for my book?

RaW Stem™:

For my book, I could do one of several things to make my presentation of the material unique enough to draw attention including…

Muriel Chen wrote, “We cannot discover new oceans until we have the courage to lose sight of the shore.”

When you apply different techniques to jump-start your brain into creative thinking, you begin to understand how to filter out useless information to create a useful knowledge base. This is what people who go to the internet so desperately want and need. And they’re willing to pay for the privilege of tapping into your wisdom.

“What If You Could Author A Best Seller in Less Than 12 Hours of Actual Writing and Gain Instant Access To A New York Publisher Without An Agent and Formal Book Proposal?”

How? By Following This Simple, Proven System for Authoring Success.

http://www.AuthorAndGrowRich.com

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Recognize and Monetize Your Expertise And Passion

Most people tend to dismiss what they’re good at. Part of it is that you become so accustomed to having whatever skill you have that you cease to notice it. Sometimes it is out of a sense of false humility. But every single person has innate talents and gifts that enrich people’s lives—AND provide a source of income for you.

How can you discover what your true talents are? Let me give you a hint. Where your passion is, you will find many of your natural abilities that you probably take for granted.

But it’s more than passion. It’s profit. Thousands of people have harnessed the unbelievable power of their natural talents to not only enrich others, but literally enrich themselves financially.

Here are some questions to consider. Answer these and you will have the core for a profitable business.

1. Define your ideal client.

2. Who are the people you have been working with if you are already in business? What have you liked or disliked about them? Are there any common denominators?

3. What kinds of people could ideally benefit from your knowledge?

4. If you had all the money in the world, what would you be doing?

5. Interview three people you most respect (friends and family members) and ask them what they see you doing? What are your strengths from their standpoint?

6. What have you always been good at?

7. What did you dream of doing as a child?

8. What needs/values do you care about most?

9. Whom do you admire most?

10. What makes you most fulfilled?

11. What do you love to do the most? What are you passionately against?

12. What have you felt called to do?

13. What legacy do you want to leave for your children and grandchildren? What do you want to be remembered for most?

14. Analyze your ‘competition’ and find out all about them. This will give you ideas as to your niche and how you can brand yourself.

15. Remember that you want to make sure your target market has money.

Two On-going Exercises

Produce your own personal inventory. This inventory should be focused on the following:

1. What you know…focus on the attitudes, knowledge and skills

2. Experiences you’ve had

3. Training you have had

4. Destinations that you have been to

5. Titles that you have earned

Create a list of several hundred, even thousands, of descriptors. Note: you will have to keep pen and a pad of paper on you at all times as you will realize all the talents you do have!

Now create a list of “What You Are”:

Record a description of yourself. For example, I am a man, father, husband, basketball player, a lover of pizza, wings and Indian food, slightly bald, a resident of Sarnia, have four degrees, play the piano, traveler, speaker, author and creator of the entrepreneurial authoring system etc.

Keep in mind that you want to make sure of two items: 1. the market you are targeting has tremendous wants and desires and 2. the market has money to spend—in other words, it is hungry for your information.

Spend some time journaling for a couple of hours. Let it all hang out. Write as quickly as you can and get in touch with the real you.

Narrow business possibilities to two or three. You can do this by playing the devil’s advocate with each of your ideas. Provide as many reasons as you can why you shouldn’t go with an idea. Now check by completing a focused target market key word analysis on your top two or three ideas.

My top two or three ideas for creating a book and building an online business include _____.

Put these exercises to work for you and enrich your life and your pocketbook.

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“What If You Could Author A Best Seller in Less Than 12 Hours of Actual Writing and Gain Instant Access To A New York Publisher Without An Agent and Formal Book Proposal?”

How? By Following This Simple, Proven System for Authoring Success.

http://www.AuthorAndGrowRich.com

Ten More Secret Ways to Make Your Brain Get the Write Idea

This is the second in a series of articles containing strategies for putting your brain to work for you so you can author your first book…and your second…and your third…and your--You get the idea.

• Set specific, measurable goals regarding time. Schedule two 1.5 hour blocks of writing time each week, for example, after considering the impact on others and accommodating your schedule. Writing daily for 15 minutes may be a reasonable and attainable goal.

• Take 15 minutes a day as reflective time or I.G.A. time (Idea Generating Activity Time). Think about what you are working on and record all ideas that come to you during this time. In this situation you are writing ideas not content but the content will come later.

• Invite your friends to have coffee and treats with you. Tell them in advance you want their input on some ideas you have for your book. Pay for their coffee and “harvest” their thoughts. This motivates you to write and enhances your commitment to the process. Remember that reflection and I.G.A. activities are an integral part of the writing process.

• Write when you need to! Drop everything and write when the time is right or the situation demands it. Don’t feel guilty! You can forgo other jobs and responsibilities you should have been doing and do them later. If others can do this then why can’t you?

• Use your time more efficiently by having all the materials you need for writing in one location so you can just sit down at any time and write. Whenever you end one authoring session you should automatically prepare the catalyst material to begin the next. This includes being very specific about the topic and key words to begin writing immediately upon sitting down. You will save 10 to 15 or more minutes per session when you prepare in advance. Take 5 minutes to get ready at the end of each session to prepare for the next one, and save writing time for the next session.

•Treat the time you take for writing as “re-creational” time. It’s writing time that energizes you and makes your life more worthwhile. Tell others how important writing time is for you. They will help you find time to write.

• Make a pact with your spouse or significant other to trade large blocks of time so each of you can pursue your individual interests. This removes any conflicts and any guilt feelings about using large amounts of time for writing.

• Prioritizing is a key to successfully reaching your goals in life. Making writing one of your priorities and advertising that plan of yours will open up possibilities to write more. Others respect what you value if they value your friendship.

• Think Big Picture. Your daily “to-do list” cannot govern your life. Authoring a book is a Big Picture item. Taking time out just to think and reflect and plan is okay. It will motivate you to write. Go for a bike ride or a walk in the woods to help you keep focused on the Big Picture. Remember that writing is the doing part of thinking. Give yourself time to think and reflect.

There is a third set of tips in this series. The best advice I can give you is simply to start putting one or two of these strategies into practice, then add another one or two. Do the ones that are the most powerful for you in your life first.

"What If You Could Author A Best Seller in Less Than 12 Hours of Actual Writing and Gain Instant Access To A New York Publisher Without An Agent and Formal Book Proposal?"

How? By Following This Simple, Proven System for Authoring Success.

http://www.AuthorAndGrowRich.com

Ten Secret Ways to Make Your Brain Get The Write Idea

Once you have an idea for a book and a plan for how to get it written and marketed, it’s time to put your brain to work with some writing exercises. Here are 10 different tips to help your brain get the ‘WRITE’ idea:

• When an idea comes to you, usually unexpectedly, it is time to write it right now! Record it on anything that’s handy and transfer it to full size paper as soon as possible so you won’t lose it.

• You should write as long and as often as possible when you’re “in the mood” to write. Ideas can flow over a period of minutes, hours and days so steal time if you have to in order to write when you are on a roll. It’s a justifiable action.

• Write in the places where you are most inspired and where you go to relax and rejuvenate yourself. If you write in these places you will increase writing time because these are the places you frequent in order to make sense of life. Inspirational locations bring out the best in you.

• Carry with you at all times key words and phrases from your Table of Contents along with supporting points you want included. Use this bare-bones outline to write in the waiting rooms of doctors’ offices or while your wife/husband is shopping or whenever the opportunity presents itself. Key words and phrases are all you need to get you started writing. They are all the inspiration you need.

• Get up a little early 2 or 3 days a week or go to bed a little later 2 or 3 days a week. Set aside this time to write. You might also consider using part of your lunch hour, if you get an hour, to write a few days a week.

• If you are a sports fan write between periods, at half time or even during those 3-5 minute commercial breaks. You might also try keeping the sports event on the TV ‘muted’ even when the game is on. If I’m rolling along with my writing I don’t really need the sound to understand what is going on and I can always un-mute the TV if something interesting is going on.

• If you’re writing a particularly interesting or important section of your book, leave it out where you can see it. It’s easier to just pick it up and write for a few minutes if it’s readily available. Having your work handy also generates ideas just by looking at it. You can jot down those ideas in the margins of your work. (In our house my papers may get moved in the tidying process. Make sure you know where your spouse puts those tidied papers! Consider investing in an “inbox” for those inevitable fits of housecleaning; that way, you will never lose something important.)

• If you have kids, arrange to exchange babysitting or child watching sessions with someone to allow you to write in a large block of time during times when it’s your best time to create. I’m a morning writer and a sports watching writer. Exchanging child sitting time must be mutually beneficial. Using this kind of arrangement also removes any guilt and frustration you might experience regarding finding and using large blocks of time.

• Pay someone to look after the children. At crucial times in the book authoring process this may be a good investment. This is especially true if writing is a recreational activity for you. You deserve time for yourself doing what you want to do that has a positive impact on your life.

• Request for your birthday a weekend retreat to write your book. Pick a location that’s inspiring for you, relaxing but not distracting, and where interruptions are at a minimum. It could be at a friend’s house or cottage while they are away for the weekend. Or better yet, send your family away on a great weekend vacation while you stay at home in the comfort of your own office. This plan works just as well for a single day as it would for a weekend.

There are two more articles with additional strategies that put your brain to work for you, but even starting with these ten strategies will propel you toward success.

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"What If You Could Author A Best Seller in Less Than 12 Hours of Actual Writing and Gain Instant Access To A New York Publisher Without An Agent and Formal Book Proposal?"

How? By Following This Simple, Proven System for Authoring Success.

http://www.AuthorAndGrowRich.com

Leveraging The Success Mindset

Business is about influence, or “leverage.” Your book that you will author is a tool to leverage your credibility. And the first step in preparing your mind for success is to see yourself as an expert. Another way of looking at this is that you must sell yourself first to your dream of the possibility of becoming a best selling author.

So there are really two sales that must take place: the first sale is the one you make to yourself. The second sale is the one that actually produces money for you when members of your target audience complete the transaction with you.

To master the sale to yourself it is imperative that you write your own book. No ghost writer. You want your voice to come out strong and clear. One of the concepts we will discuss is your UPP which stands for your Unique Personal Proposition—which means your unique story. There is nobody better to get your message out then you! No one else has your story. Remember that the main reason people come to the Internet is to solve problems.

The purchasers of your book want your guidance. So you are paid to provide solutions to the problems that keep people up at night.

Creating Ideas:

Here is how you create ideas: Complete a five minute exercise where you put your core concept in the center of a piece of paper and list as many ideas that are related to what you want to do as possible. The key is to write everything down and do not pre-judge anything. This is the creative phase. You want to write as quickly as you can. Do not reflect at all on your ideas. The personal reflection comes in the next phase.

The key to brainstorming is recording all your ideas. This allows your subconscious to find relationships among them. There are three relationships that your mind will look at when analyzing your ideas. The great philosopher Socrates first espoused this concept over 2300 years ago.

This process involves analyzing a) the similarity of your ideas (What is this concept like?); and b) The contiguity of your ideas (How are the ideas related to each other); and then c) the contrast of your ideas (How the ideas are different).

The ideas you create should all be involved in solving your target market’s problems. To bring this home on how this should guide the writing of your book, the late and great G.K. Chesterton summarized the importance of analyzing problems first when he stated that the focus should not be on your book, but on understanding and magnifying your target market’s problems first.

Your focus is not on you or what you think people need, but on the people—your target audience—and what they tell you they need.

This begins with understanding the difference between empathy versus sympathy. As an author, you must empathize with your target market. Empathy goes one step further than sympathy. Though the difference is essentially one of focus. Sympathy is the ability of showing how sorry you are that one person is going through a painful situation. Empathy focuses on providing solutions for your target market. And the solutions that you provide should communicate the desired attitudes (what should I think) and the specific skills that are required to move to the desired end point (How do I get what I want and why should I do it a certain way and how do I implement an overall strategy in my life to make it happen).

Implementation is a key reason why information is the enemy to ultimate success. Information alone is passive as it fails to contextualize content. There is no implementation or ACTION if all you have is information. It is all content and no context.

The Author's Mindset:

The first principle is preparation. Authoring your best seller is no different than preparing to participate in an athletic event. You don’t just show up on game day without putting your body through immense preparations. The key to authoring a best selling book is to prepare before you start writing.

Here are the steps in preparation as we see it: there must be order in your life. Order begins in your mind, and then it must be channeled with a concrete game plan. Your success must acknowledge the need for patience, endurance and the ability to act in the face of fear and failure. Success does not come easily. You pay the price every step of the way.

The first step in preparation is to acknowledge your dream.

But what good is a dream if it stays in your head? You must give your dream legs. Thus, the second step is to take action on your dream of authoring your book. Don’t wait for life to slow down, because you know it won’t. Start making your dream of authoring a book a reality today.

"What If You Could Author A Best Seller in Less Than 12 Hours of Actual Writing and Gain Instant Access To A New York Publisher Without An Agent and Formal Book Proposal?"

How? By Following This Simple, Proven System for Authoring Success.

http://www.AuthorAndGrowRich.com

How to Prepare Your Mind and Recognize Your Areas of Expertise

The first step in creating a money-making, best-selling book is not what you would think. It is not locking yourself in a closet and demanding peace and quiet. It is not agonizing over what kind of story is going to sell best or when it should be released to capitalize on consumer spending trends.

No, the first and most important step in creating a book is preparing yourself. Any professional athlete or actor will tell you that before the performance comes the preparation. In fact, Dr. Robert Schueller once said that ‘spectacular results come from unspectacular preparation’.

Instead of stretching your hamstrings or your quads, you must focus on engaging the most powerful muscle that you possess-one that works 24/7, constantly processing, solving and planning. Of course, it’s your mind!

So the question is: “How does one prepare his/her mind for creating a book?” There are a few excellent techniques that we highly recommend.

1. Take a few moments to formulate some questions that you need to have answered. Questions are excellent triggers for the brain to begin thinking because the brain tackles the understanding of the world in this way. The brain thinks in questions and answers. These questions may include: “Why am I writing this book?”, “What do I hope to accomplish when it is published?”, “What kind of book would be most helpful to my target audience?” etc
2. Create the proper mindset. What is ‘mindset’? Simply put, mindset is the framework that you instruct your mind to act within. It’s like telling an actor to read his lines while pretending to be a certain character. Everything that he reads will be done so from that character’s point of view. In the same way, you must create the mindset of a winner. Tell your brain that you are a winner and your brain will respond accordingly. Read the 20 STATEMENTS OF GREATNESS that follow and circle the ones that really ring true for you.
   

Here are twenty statements that will help you create the mindset you need to move you forward.

20 STATEMENTS OF GREATNESS PERTAINING TO YOUR PERSONAL AND PROFESSIONAL DEVELOPMENT

1. Greatness always starts with insignificance.

2. A secret is only a truth that you haven’t discovered yet.

3. As you move forward out of procrastination, you don’t have to get it right; you just have to get it going.

4. Feedback is the answer to all of your prayers.

5. The ACTION you take NOW always reveals the next action.

6. Get it going NOW; movement builds momentum and permanent habits of success.

7. Always take focused, inspired, outcome-driven action.

8. Whoever has the strongest FOCUS wins in the marketplace.

9. Broken focus is why you fail.

10. Marketing is the most powerful way to change lives of those you
want to reach.

11. Selling is your highest form of influence in life.

12. It is your responsibility to sell your products to your target audience. You must believe that their lives will be enhanced dramatically as a result.

13. You must know exactly who your target market is. You must call them by name.

14. You form your habits and your habits form your future.

15. You are either consistent or you are non-existent.

16. Quickly standout in the market place: Develop a habit of doing one thing each day that you don’t want to do that will move your business forward.

17. Expand your mindset each day by asking yourself, “How am I going to make money today?”

18. The road to success is paved by doing things in the order of their importance and by doing what other people do not want to do.

19. The secret to Quantum leaps is to get close to the source/action.

20. You must have a coach, mentors and a success team. You must stay in contact with your coach, as success leaves footprints. You must follow your coach until you outgrow him/her.

How else do you get your winning mindset? Here are a few more tips! Successful people do not focus on dotting all the ‘I’s and crossing all the ‘T’s. They know that to start out, you need ideas, not critiques! You need to be writing, not editing! So they focus on writing with their hearts and save the ‘editing with their minds’ for much later. Too many people get hung up on all the details and lose the motivation to act. One of my mentors always told me, “You don’t have to get it right, you just have to get it going!”

Creativity is found in the subconscious mind. That is why a problem cannot be solved with the same process that created it in the first place. Writing is a creative act, and successful authoring must come from your subconscious. So put that innate powerhouse to work for you.

"What If You Could Author A Best Seller in Less Than 12 Hours of Actual Writing and Gain Instant Access To A New York Publisher Without An Agent and Formal Book Proposal?"

How? By Following This Simple, Proven System for Authoring Success.

http://www.AuthorAndGrowRich.com

You've always Dreamed of Writing a Book

A large box arrives from a New York Publisher. It’s here—YOUR BOOK! You hurriedly rip it open and take the first book out. There it is…YOUR NAME as the author of your first book. You forget to breathe and your heart skips a beat in excitement.

You caress the spine and read the title and your very own name again. The cover looks great. You read the back cover and study it carefully. Even though you saw the proofs, it’s like you’ve never seen it before. Your excitement builds. There is nothing like the thrill of holding a book you authored in your hands—except the exhilaration of growing rich because of the business you build around it!

You hold the book and feel its heft in your hands. All your hard work … researching the needs of your intended audience … reading about other books in your topic … looking for the needs that only you can fill … writing your book … creating “buzz” in your book before it ever made it into print … has paid off.

You hold the book to your nose and smell it. There is nothing like that new book aroma of paper and ink– when you’re the AUTHOR!

Who will you tell first? Your spouse? Your best friend? Your mother? Or maybe the person or people who tried to squash your dream? You made your big dream come true despite all the negativity the dream-stealers could throw at you.

Because of everything you learned in the Author and Grow Rich program, your book is already creating a stir on the internet and around the world. You are receiving offers to do interviews, be a guest on podcasts, and appear on live broadcasts. You are getting hit after hit on your website because you have wisely peppered the net with your articles and special offers. You are becoming the go-to expert in your area…

And you are helping thousands and thousands of people solve their problems…

And they are all coming back to YOU to help them continue to solve their problems.

And they are telling all their friends about your book…

And you are getting interviews and notoriety for your book…

And you have established tremendous credibility by providing value to people…

And your book is getting lots and lots of attention…

And you are growing a thriving business...

And you are growing RICH!

If this is your dream, take action right now and it will become your reality. Don’t keep telling yourself you’ll start writing that book “someday.” Make it a priority to start now! Get out a pad and pen and get started today!

"What If You Could Author A Best Seller in Less Than 12 Hours of Actual Writing and Gain Instant Access To A New York Publisher Without An Agent and Formal Book Proposal?"

How? By Following This Simple, Proven System for Authoring Success.

http://www.AuthorAndGrowRich.com

Welcome To The Age Of The Expert

The Information Age is dead. We stand at the cusp of a new era. We used to live in the Information Age, but you know how it goes when everyone jumps on the bandwagon. Too much of a good thing became a bad thing. I know you feel it. We both know that everyone is glutted with more information than we know what to do with. You surf the web and there is page after page of information, right? But how do you sort and sift through it all and solve your problems? How do you get what you need—quickly?

We used to want information, but now we want something better. That is why we are at the dawn of a new age. The Recommendation Age. People don’t want information. They want solutions to their problems, and that means they need information filtered through the expertise of someone who has gone before them. And that’s going to be YOU! You will write your book and become a noted expert in your field.

In his book The Long Tail, Chris Anderson wrote about the dawning of this new age. He said that what people want is not more information, but a trusted guide who can give context to the content.

Your Life Experiences and Passion position you with the natural readiness to make recommendations to others. It’s human nature. You do it all the time in small ways. Think about it. Haven’t you ever told a friend—or even a stranger—to steer clear of a product that doesn’t live up to expectations? Haven’t you ever suggested a tasty dish at a restaurant, or told a friend why she would absolutely love a movie you just saw?

I know you have. We all do this. That’s the power of Recommendation Marketing. It’s time to cash in on a natural human tendency. Since four out of five people want to write a book, chances are excellent that you have always dreamed of telling your own story and leaving your own legacy.

It’s time for YOU to write your book and become an expert millionaire.

Where do people go when they have a problem? The internet. This is where you should start. Get your book online.

We are drowning in information. The Internet’s greatest advantage is that it levels the playing field. Now everybody with a computer and an internet connection has access to the same information. But the greatest asset has also become the greatest annoyance. Today we are drowning in information. We are over-communicated to.

What will you recommend? How will YOU solve other people’s problems? The type of writing that sells the best on the internet is non-fiction. People want help solving their problems.

What problems will YOU solve for people? Look to your own life. What do you do naturally that other people struggle with? What challenges have you overcome?

The information age is dead. We’re drowning in information. What people want now is for an expert to recommend a solution. The Recommendation Age is here. Take your place as an expert and cash in on the Recommendation Age by writing YOUR book—starting now!

"What If You Could Author A Best Seller in Less Than 12 Hours of Actual Writing and Gain Instant Access To A New York Publisher Without An Agent and Formal Book Proposal?"

How? By Following This Simple, Proven System for Authoring Success.

http://www.AuthorAndGrowRich.com

I just invented the NEXT BIG THING in Entrepreneurial Authoring!

It will be months before most people know about this. But I want YOU to learn all the details NOW!

Author And Grow Rich: How To Author A 100 Page Money-Making Book In Less Than 12 Hours of Actual Writing…And Gain Instant Access To A New York Publisher!**

Not only have I created the quickest and easiest authoring system the world has ever seen, but I have also put together a marketing team to show you how to promote your book.

I WANT TO SHOW YOU HOW YOU CAN EARN $$$$$ BY SHARING WHAT YOU KNOW and putting the Internet to work for you.

Visit www.AuthorAndGrowRich.com for the full story!